We designed, developed and launched best in class, mobile and in-store tablet experiences that enable consumers and store associates to access, showcase and facilitate the Staples shopping experience. This enabled easier, more informed purchasing for Staples' main target audience: office managers and small-business owners. We designed custom tools that would meet this user group's needs, such as smart lists for re-ordering supplies, integrated loyalty points redemption, and an ink and toner finder. In my role as UX lead, I facilitated all early workshops and ideation sessions and eventually designed every feature of the app.