Whether it’s creating an omni-channel retail experience, designing an interpretive exhibit, or temporarily activating a neighborhood block, I am a fierce believer in the critical role that emotion plays in experience. Over the past 15 years I have designed and directed interactive stories, tools, and services that span both digital and physical realms. Currently, as Experience Design Director for Second Story, I lead the experience design practice across studios in Portland, New York, and Atlanta, where I am based. As a member of the company's executive leadership team, I am responsible for recruiting and growing top talent, winning new business, and leading award-winning projects for some of the world's biggest brands and institutions. As a founding member of the Atlanta studio, I helped build and train the experience and content teams, and later went on to become the Studio Creative Director for several years, overseeing all creative tracks of work from concept through launch (experience design, content strategy, visual/motion design, environmental design). Over the years I have channeled this experience into the creation of new processes and tools for the emerging field of UX within physical environments.